About a month ago Dave Cohn of Spot.us responded to a post I’d put up here that wondered how he and his sidekick Kara were doing, and particularly whether and how they were encouraging people who donated money to a specific “pitch” to also make a donation to the organization. He wrote back to say that they’d been thinking a lot about this question in slightly different terms:
Are we a platform that puts weight on the reporters to fund themselves – assuming that most donors are one-time givers.Or are we a community site that is going to try and create a dynamic relationship with our audience and give them more than the single project. More and more – we are trying to become the second.
Good questions for anyone who’s going to push the practice of crowdfunding forward. It’s also a question we deal with all the time at Mother Jones, and so I was especially interested to see how Dave and Spot.us approach it, literally with fresh eyes.
So I asked Dave if he’d be up for talking about the fundraising end of things with me – and that’s what we’ll be doing over the next few days. Keep an eye out for it, and once it gets going, join the conversation. (PS – Dave is threatening to respond via video, which means I may be making the jump into that medium too. . . uh oh, moving pictures…)
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